January 2, 2017


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A gradual increase in new non-educational users showed us that the product had potential for growth among the general public. The new identity therefore had to reflect that (see Pierreā€™s blog post). Two concepts were used to inspire this. Firstly, the team and the users really liked the blue of the old identity so I decided to keep it but spruce it up a little. Secondly, we also attributed internally a new color to each value of the brand.